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I decreed that her tactics and statements about food were devoid of science ( fine, she’s full of shit). Last month I wrote about Vani Hari, AKA the Food Babe. What the hell does “natural” mean anyway when it’s on a food label? Let’s examine a few recent food kerfuffles to figure out what Nature, Inc. And stuck in the middle trying to make sense of it all is the consumer. Is this a good thing? If you follow any “natural” food blogs, you might say yes. Recently, several large companies have made decisions to alter their products based on chemical phobia.

Oz-endorsed mommy-bloggers, or is this just fear mongering from people who need to go back to chemistry class? Is the vision of “nature” propagated by Whole Foods and the like just another marketing term? However, this tiny meme is symptomatic of a bigger problem on the internet: self-declared “natural health” gurus who say everything natural is automatically better.Īre chemical additives safe or should you eat an “all-natural” diet? Is there a reason for the chemical paranoia brought on by Dr. The Naked Label probably wasn’t recommending poisonous mushrooms as a part of your balanced cannabis-induced munchies on purpose. The problem? The mushroom pictured was the Amanita muscaria, which is highly poisonous. It was captioned with a quotation from author and paleo diet advocate Diane Sanfilippo: “We cannot make food better than nature.” Here’s the thing about nature: It will fuck up your shit.Ī few weeks ago, the website The Naked Label published a picture of a vibrant, colorful mushroom.

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